Different context. Wet wipes have been used for diapering and potty training for ages and are sold in the diaper aisle (and usually disposed of in the trash and not the toilet, although I'm sure there are exceptions). Wet wipes are definitely useful things in various contexts. However, I'm talking about wet wipes recently being packaged differently and sold aggressively as a product for adult women, and presented in a way that suggests that to not use them every time you pee is abnormal and/or abusive to your and your lady guests' genitals.

Although I imagine there are times when they are useful and people for whom they are useful (and obviously there are, because there are wet wipes making their way into the sewage system), these ads are asserting a social norm that does not as far as I know exist (and using them to shame women into buying stuff to feel "clean" - hence my saying it's douchey).

Yet it could be me who is wrong. It is interesting to contemplate what adults do in their own bathrooms; I have a general curiosity about it and about hygene habits in a way that is not so much judgemental as analogous to the way other people are curious about the sex other people are having (or not having).